Consumer electronics e-commerce review

If there were awards for the most dynamic industry at the moment, consumer electronics e-commerce would win. The evolution and growth in the industry have also led to the emergence of new trends – particularly around consumer behavior and sales channels.

The evolution and growth in the industry have also led to the emergence of new trends – particularly around consumer behavior and sales channels. Below, you will find the five trends shaping the industry today.

When we talk about customer experience, we have to speak not only about what‘s happening online but how to integrate all the touchpoints of the customer journey to create a smooth way toward purchase. Combining digital and real-life experiences may help your potential customers to see the whole of what you have to offer.

• AR (Augmented Reality) technology broadens the overall shopping experience by solving the problem of customers’ “uncertainty“.

Without a doubt generating a review and acquiring new customers is the ultimate goal of every business. Still, maybe there is something more to it. Looking for new ways to build your brand and the community will lead to new though beautiful places.

• Build a subscription model to ensure your client gets a hardware update when needed.
• It would be a good step to add sustainability to digital strategies, especially within an industry like consumer electronics, which has significant environmental impacts.

Heuristic analysis is an expert-based analysis that uses experience-based techniques for problem-solving, learning, and discovery. This analysis enabled a structured framework by which we can judge a digital user experience.

This is all about implicit codes in different cultures. Implicit codes have different meanings. These codes start at the search engine result page and continue to the landing page as well as through the whole website experience. Users unconsciously ask themselves “Is this relevant to me?”.

The question experts try to answer and the experience that they evaluate is “does the web experience resonate with the user intent?”.
Emotionally focused websites have higher conversion rates. Focusing of the website on the specific emotion that is communicated happens by going through every element of the website. We try to allocate emotion to the pictures, words, illustrations, and functionality.

Many aspects go into this criteria, but one of the most important is “the look”. In simple terms, it is the website’s visual presentation across all aspects of design: text, structure, pictures, and colors. All of these elements have to contribute to the trust-generating feeling of the website.

For example, you can show social proof elements and you can inform the visitors about what your customers are doing: browsing, putting in the basket, buying, or have bought in the past period time. All of these elements will encourage your visitors to make a decision quicker.

There’s intense competition between all the companies at the Trust Heuristic.

Yet, not at all websites, did we find these brands using seals or any other similar codes. What we missed as well, were celebrities or other authorities as testimonials, which would give extra credibility.

One of the biggest lies you have ever heard is that CX is the business of those who deal with customers directly. Customer experience is the greatest business for everyone in the organization as different perspectives and experiences help to create the complete picture of the customer journey and, more importantly, give birth to the ideas that can be turned into actual actions or tests, in our case, that lead toward solid growth.